Pre Conference Activities

This year we have several new additions to the conference. We hope you arrive early enough to check them out.

Tours to be held 2:00 pm to 3:30 pm - Friday, February 6, 2026

Meet with Jimmy Greene from the Saginaw Spirit and Azurah Karl with the DoubleTree to talk about sports marketing and hospitality. You will get a tour of the Double Tree as well.

Entrepreneurship and Marketing Tour at the Masonic Temple. Learn more about this historical building and how the new owners plan to use and market the building.

Delta Planetarium Show 3:30 pm - Friday 6, 2026

With your conference badge you can be admitted for free to the 3:30 pm show at the Delta Planetarium just across the street from the hotel. This is approximately 1 hour long.

Friday Evening we will feature the following speakers during opening session. Please select two to visit as part of our opening session. More details will be added this week.

Ryan Neal - Hantz Financial - Broker/Financial Advisor & Entrepreneur

Peter LaFontaine - La Fontaine Auto Group - General Manager Ford and Chrysler Stores

Jarrad Scott - Owner - PM1 (Event Production, Staging and Lighting)

Joshua Wendrickx - Owner - Wendicore

Alayna Gant - Marketing - Dow Credit Union

Community Service Activity

Building blankets for local shelter this activity is immediately following the opening session and you are required to attend.

Saturday Activities

Pitch Your Idea Contest

Full details are available here and through your advisor. You will present your idea from 1:00 pm to 4:00 pm as time allows. You will need to sign up for a time slot outside the room assigned.

Learn how AI can Assist you in the Future

Two sessions will be offered for this speaker. At 1:30 pm and 2:30 pm in the Wheeler Room.

AI represents a profound shift in how organizations operate and is moving beyond automation to AI Agents capable of taking on roles, not just tasks. This evolution is reshaping operating models, redefining governance and accountability, and transforming how humans and AI collaborate. This session explores the strategic, operational, and cultural implications of this transformation, and outlines how you can prepare for a future where human and AI agents work side by side.

Presenter - Michael Vasicek with Kyndryl and alumnus

Mr. Vasicek is a senior AI and digital transformation partner helping organizations turn technology into business value. With 20+ years of experience, he has led small and large transformations across the globe, traveling to over 80 countries. At the consulting firm Kyndryl, he advises clients through digital change, ensuring AI is implemented responsibly, securely, and with measurable impact.

Delta Planetarium Show 3:30 pm - Saturday 7, 2026

With your conference badge you can be admitted for $5 to the 3:30 pm show at the Delta Planetarium just across the street from the hotel. This is approximately 1 hour long.

DECA Downs - Social Event - 8:30  - 10:30 pm

This event is required and will be held at the State Theatre in downtown Bay City. This is a blended activity of horse racing and comedy. Win raffle tickets to win prizes.